Mercedes Benz USB drive keychain for unique marketing approach



Mercedes Benz is a very established brand in auto industry and their cars tend to be fast, strong, high quality, targeted for exotic users. Cnet revealed new Mercedes Benz USB drive that took shape similar to their car keychains with famous Benz logo on the top of it. Hold on, this is not an empty USB drive we see at computer shops. Instead, the Benz USB drives contains saved digital informations about the new E-class Benz cars. The information uncludes car's images, documents, technical specifications and anything related. Replacing the paper fliers, catalogues and promo CD. Good marketing idea!

[ Via Cnet Asia ]




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