Asus want to become 3rd largest laptop brand

Asus planned to become 3rd largest laptop brand. Acer is now ranked as no 2, Dell still the 1st biggest laptop brand in the world. In reality, many laptop user still considers Asus as a new laptop brand although Asus has become laptop maker for nearly a decade.

Asus laptops used widely by working IT professionals and business persons. Average laptop users (students, housewives, small businesses) didnt recognize Asus because of Asus's high price in selling laptops - Asus supports and laptop replacement parts rarely available in many Malaysian computer shops too. However, Asus gained popularity because of their world's first netbook, the Asus Eee PC (now updated with touch screen technology).

The fact is, millions of average laptop user choose Acer and HP laptops. For user, price is the main concern. Technology and functions in the laptop become second priority.

For Asus to become the 3rd largest laptop brand in the world, Asus need to consider its pricing strategy. Put it lower to enable many laptop users to buy Asus laptops, so the target to become 3rd largest laptop brand can be achieveable.